Work at Tradify

Position Description
Marketing Director


Tradify is a real Kiwi technology success story – more than 10,000 tradies around the world depend on us to help them succeed in their business and life goals. We’re focussed on building a better way for tradies to do business, and we’re doing a pretty great job so far - Tradies have rated Tradify as one of the top small business apps in Xero’s marketplace, and we’re beating our own growth records every month. We’re proud to be working on great and innovative ways to help Tradies succeed each and every day, but we want to do more.

So we need a new super-smart, passionate and experienced individual to lead our Marketing team. Someone who wants to focus on making a massive difference in the business and daily lives of an awesome and hugely underserved market. Basically this means driving the businesses growth aspirations through innovative and effective marketing practices.

Do you want to be participating in one of the fastest-growing technology companies in Australasia? Do you want a job that goes deeper than doing just another brand plan? Not only will you be leading from the front, you’ll also be hands on executing the company marketing and content strategy. You’ll be living and breathing Tradify’s goals and culture on a daily basis.

If you thrive on ingenious thinking, a relentless pursuit on creating and executing awesome high quality marketing activities, and ultimately helping people succeed, you’re going to fit right in. In a typical day, you might do some of the following:

  • Kick off the morning with coffee and a catch-up with a diverse range of team members.
  • Meet with the LT to discuss company marketing strategy & tactics
  • Run a daily stand up with the marketing team
  • Have a chat with the sales & support teams about lead quality and acquisition channels
  • Provide 1:1 coaching, feedback and development for your team members
  • Go deep on a new marketing initiative, scoping requirements, building out a plan and analysing its success against defined business metrics.


You’re going to love this job if you have:

  • Over seven years experience in a performance marketing and/or content marketing role
  • Extensive experience of a leading edge SaaS company and practices.
  • A great understanding website optimisation, SEO and continuous improvement.
  • Leadership and team management experience, with a passion for coaching.
  • A deep understanding and experience in lead generation and conversion rate optimisation
  • Enjoy exploring and testing new or improved ways to hit business metrics through multiple channels.
  • A passion for branding and communications, with a creative way of thinking
  • Are highly motivated with a strong work ethic.
  • Have excellent written and verbal communications skills.
  • Believe that tradies do important work and that supporting them to success is an awesome job.
  • Want to do work that improves other people’s lives, but also believe it should be fun.

We’re a team of over 30 friendly & diverse people who work and play hard, but we’re growing rapidly, and this role is going to grow too. You’ll report directly to the Chief Revenue Officer, but beyond that you’ll be working across a flat team where everyone shares in the same purpose and pitches in as needed.

You’ll have the unique opportunity to play a critical role in a Kiwi success story, and build on your skills and talents as we grow. For the right candidate, we offer competitive remuneration, a great, spacious office in Grafton, several dedicated parking spots, and a great working-environment with monthly team lunches and Friday-night drinks, and plenty of interesting things in-between.

Interested? Get in touch with your CV and cover letter at careers@tradifyhq.com