As it's International Women's Day we here at Tradify thought we would take a moment to celebrate the growing “Lady Tradie” phenomenon and pen some thoughts on the 4 reasons why Lady Tradies are killing it right now and what you can do to your business to replicate their success.
A woman’s touch
So why does Australia love a good lady tradie? In the same way that women seem to be better at multitasking, they also provide the perks that go hand in hand with the fairer sex. Now we’re not saying that gents don’t deliver, but from what we’ve seen and heard, lady tradies are pretty good at doing these 4 things; turning up on time, cleaning up after themselves, connecting with clients, and drafting clear quotes and invoices.
Turning up on time
"There seemed to be an opportunity in the market just to do things differently. Tradies quite often get such a reputation for not turning up, not being clean, not finishing jobs on time," says Mottram.
While the science might not have caught up yet, we here at Tradify get the distinct impression that punctuality is super important to the female tradie. This might be because:
- Women a more cautious so they leave room for error when they estimate when they will arrive on site.
- Women are more selfless so they hate feeling like they’ve made someone wait.
- Any women starting her own trade business must surely be Type A so they like to be on time every time!
Don’t believe us? The Huffington Post seems to back up our views in a recent piece on the psychology of punctuality.
The good thing is that this behaviour is easy to replicate for us mere mortal males. All you need is a job scheduling tool (such as Tradify). To make sure you’re never late for a job just add 30 mins travel time before and after every job.
The former personal trainer turned plumbing pro, Helen Yost is one of Australia’s trailblazing femme fatales, founding the nation’s first all-female plumbing business. Backed with a “no crack promise,” The Plumbettes or Tradettes as they are now known is a breath of fresh air in a largely male-dominated market.
“They all love the fact that we clean up after ourselves. Generally, tradies are renowned for the mess they leave behind."
Once again this trait is easily replicated. Using your Job Management software (such as Tradify) just add a “Clean Up Site” task to each job and assign it to one of the team. That way you know it will get done, you get a clear audit trail and over time you’ll have enough info to be able to accurately price this time into future jobs.
Connecting with clients
While some people naturally empathize better than the rest of us we can all use some very simple tricks to help better connect with customers. These tricks include adding personal details or insights into the job notes section in your Job Management software, personalising the job description in the invoice, and adding a personal note to your business's facebook page saying how much your enjoyed working with this particular client.
As we’ve said before, treating clients like they are your favourite will get you a long way. This is one area where many females seem to have a distinct advantage.
While some people naturally empathise better than the rest of us we can all use some very simple tricks to help better connect with customers. This includes adding personal details or insights into the job notes section in your Job Management software, personalising the job description in the invoice, and adding a personal note to your business's Facebook page saying how much you enjoyed working with this particular client.
Quotes and invoices
We’ve never understood why tradies think it's ok to invoice jobs months after they are finished and it seems the Tradie lady gets this as well. Not only is invoicing late bad for the Tradies cash flow but the customer hates it as well. Evidence suggests Tradie ladies make sure they have their accounting software, such as Xero and MYOB in place, and linked up to their Job Management software. This makes it easy to generate and send accurate, professional-looking, personalised quote or invoices on a rolling 7-day cycle.
As well as forcing the rest of us to shape up The Tradie Lady revolution is also having an impact right across the “Trade” sector. One example is DIY home renovator turned full-time tradie Stacey Head who recognised a gap in the market and founded She Wear, a female-centric footwear label that has ladies smitten. From pinks and purples to slightly subtle shades, the popularity of Stacey’s brand is a testament to the fact that the lady tradie revolution is alive and kicking.
"I wanted women to be the focus, rather than just a supplement to a men's range," comments Stacey who’s flogged thousands of She Wear pairs to tradies, miners, truck drivers, DIYers and other hands-on women across the nation.
Australia is clearly throwing its support behind the lady tradie revolution, with home and business owners more than happy to commission female labour and the Minister for Skills John Barilaro recently stating that "We have to change the way we attract women into the construction sector and campaign to raise the awareness of women in trades.”
Kudos to Tradie Magazine for embracing the lady tradie, and to all your hardworking women out there who are giving the industry something to talk about and reminding us of the simple things we can do to run a better Tradie business.